On the one hand, an appointment setting telemarketing campaign is based on a work methodology that aims at identifying an obvious and immediate interest which can be finalized with the setting of the appointment, within a short timeframe, according to the availability of a data book. When there is no possible immediate interest the operator does not promote the service and continues by researching possible useful contacts for the setting of a commercial appointment as soon as possible.

On the other hand, an informing and promoting telemarketing campaign is chosen when the aim of the telemarketing campaign focuses on informing the potential clients about products or services offered, on obtaining the information about the decision-making factors and all other useful information in order to proceed to the follow-up of the contacts through email or with other phone calls and follow ups over the time. If during the phone call a possible obvious interest is observed, the appointment may be set. However, you activity and your products and services will be presented to each targeted contact (therefore a potential client available to receive information) with the purpose of enriching the contacts database to be followed over time. In fact, all potentially useful contacts will be kept track of in a database for the following or regular telemarketing actions.

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