Telemarketing
How to make a telemarketing campaign successful?
If you trust us with your first telemarketing campaign you will witness the management process and the results obtained. If it’s not your first telemarketing campaign, you will see the difference!
Below you can find the explanation of all the key elements of a successful telemarketing campaign.
Telemarketing is a direct marketing technique based on direct telephone contact, through telephone operators, between the company and its present clients or its potential clients. It has a commercial objective: the promotion of goods or services and the individualization of the following action which can be the sending of promotional materials or the establishment of an appointment with the client or with the company. When telemarketing has the objective of concluding a sell by telephone, it is referred to as teleselling (instead of telemarketing).
Telemarketing is divided in two large categories:
- Inbound telemarketing, when the customer makes the phone call (after a TV commercial for example)
- Outbound telemarketing, when the phone call operator makes the phone call.
In order to make telemarketing successful, a good script and good databases are mandatory.
Therefore, we specialize in obtaining efficient and high-quality databases. We shall carefully examine your needs and we shall find the best databases. We can also use databases that you already have and update them if necessary.
The script is a fundamental element for the success of a telemarketing campaign. It represents the phone call outline including tests to be used according to the evolution of the phone call. For example, in the case of a outbound phone call, the script may include a short presentation of the company and of the commercial proposal; a short interview made of questions for the customer; a “motivation” stage, in which, based on the interview, the operator motivates the interest of the potential customer for the present marketing campaign; and the conclusion or the ending, when the phone call reaches its essential commercial purpose. The use of an efficient script allows the operator to focus on listening the customer and personalizing the telephone contact: the tone of the voice, rhythm, pauses etc.
Our telephone telemarketing specialists focus all their attention in order to realize successful scripts for telemarketing campaigns. But there are other important elements which transform a telemarketing campaign into a commercial success, such as the organization and the guidance of the campaign: our specialized collaborators who will work with you.
Our Telemarketing Responsible will follow your project and he will be evaluated according to the success of your campaign.
Our Telemarketing Team Leader: supports, guides and motivates the team, he knows your company, your products and your organization very well and he works in the same team with you.
Our Telephone Operators: they know how to be successful on the phone, they are in a constant training program and they actively participate at the continuous check-ups and quality improvement programs.
Telemarketing campaign costs
The costs of a telemarketing campaign depend on different factors and on the type of the specific project. Generally, the quotations of Telemarketing campaigns are established according to different methodologies:
- cost for useful contact (a contact is the telephone conversation no matter the outcome)
- cost for specialized contact (check-up of the existing information and/or research additional information no matter if an appointment was established or not)
- cost for established appointment (there is a fixed cost established for each appointment that the call center makes)
- cost for an acquired contract (in the case of a telesales campaign that implies the sell of services and products)
- schedule cost (cost based on the time of the operator).
Telemarketing Campaign Costs
The costs of a telemarketing campaign depend on different factors and on the type of the specific project. Generally, the quotations of Telemarketing campaigns are established according to different methodologies:
Depending on the case and on the project, apart from all the above-mentioned elements, there may be additional setup costs for the study of the project, the preparation of the script, the preliminary interactions. The cost of the setup is usually reduced.
